Meredith Cranmer is Co-Founder & Managing Director of Because, an independent, women owned & operated brand activation & experience agency. Because has been listed as a BRW Fast Starter, won B&T’s experiential & promotional agency of the year and has clients including Woolworths Group, AGL Energy, Kraft Heinz and Asahi Lifestyle Beverages. Meredith is a proud Kiwi, based in Sydney who has extensive global experience in leveraging & activating sponsorships, brand activations & events. A passionate ocean swimmer and avid festival goer, Meredith believes activations & experiences can ignite extraordinary growth for brands by making them more engaging, which is more important than ever in a world where attention is fleeting.