James is the Founder and CEO of Activation Union

He began his career working in media planning and buying in the UK before starting an events and sponsorship business with clients such as Time Magazine. After returning to Australia to work on the Sydney 2000 Olympics, he was approached by Clemenger to set up and run the group’s sponsorship and event company, MM Communications Sydney office.

In 2001, he launched Australia’s first experiential based agency, Traffik, with founding client St George Bank, and a roster that grew to include Diageo, Holden, P&G, Nickelodeon, and Ikea to name a few, and built a national footprint with offices in five capital cities. He grew the 100 per cent Clemenger Group-owned business to become Australia’s most awarded activation agency, with accolades including two appearances in BRW Top 100 Companies to Work For.

As a member of the Clemenger Group board from 2014 to 2022, Neale helped deliver numerous projects including establishing the Diversity and Inclusion committee.