Jodi Murray Freedman

Jodi Murray Freedman

Director of Marketing - Bakers Delight

As a commercially astute, agile and values driven Marketing Director, I am committed to drawing the best out of people with the goal of collaboratively making a contribution that truly adds value to the business.

Adept at bringing people together and taking them on a journey, I have a proven track record of establishing, leading and mentoring internal creative and digital teams in organisations with a high-performance culture.

With extensive experience in the retail, QSR and franchising sectors, I have a strong ability to understand new markets and consumers, identifying what the consumer truly wants while maintaining brand integrity and bringing a campaign or new product to life. Knowing how to tap into the market to find effective strategic and creative marketing solutions, I am able to think on my feet and make swift decisions whilst also being quick to bounce back with a new approach when things don't go to plan.

Described as easy-going, quick witted and curious, my creative and resourceful approach to work has enabled me to consistently achieve favourable outcomes, doing so in an authentic and collaborative manner and with a commitment to high level stakeholder engagement.

Good ideas often come from team members, if you are listening. With a passion for people, it is my focus on mentoring and influencing that ensures I'm tuned into the individual skills and expertise of each team member. By nurturing creativity and being open to suggestions for doing things better or differently, I actively leverage the strengths within my team to achieve great outcomes for the business.