Alison Tyson

Alison Tyson

Senior Manager Brand & Sponsorship - Nissan Australia

A dynamic, fast paced and results-orientated marketer, Alison has a deep passion for brand and the role it plays in our every day. Her 15+ years in the marketing, sponsorship and advertising industry has seen her direct across some of Australia’s most well-known and loved brands – including Telstra, Bupa, Nissan, McDonalds, Carlton & United Breweries, Target and many more.

Tyson’s career spans agency and client side as well as her own successful consultancy business. Tyson lives and breathes her craft, and with sponsorships & partnerships being front & centre right now, she holds the belief that any sponsorship is only as strong as its leverage strategy.

2018 saw Tyson venture in to the world of automotive, landing at Nissan Australia as Senior Manager – Brand & Sponsorship.

This role has Tyson overseeing the brand strategy & direction as well as Nissan Australia’s full sponsorship portfolio – encompassing both global and local properties.

Automotive is a complex, cluttered and diverse industry both in Australia and around the world, and one that she finds incredibly interesting to work within every day.

Previous post graduate qualifications in Business were just the start for Tyson, who is currently undertaking her Master in Business Administration (MBA) at the Australian Institute of Management Business School.

Weekends and any spare time see Tyson spending time with her husband and two young children doing just about anything outdoors – as well as catching up with her broader family.