Agenda

18 Oct, 2022
# Session Speaker(s) Time Venue
1 Welcome from our venue sponsor Sam Buckley 9:20 - 9:30 Marvel Stadium
2 Keynote Presentation

True North Research

Chris Hobden 9:30 - 10:15 Marvel Stadium
3 Maximising attention moments & driving measurable results for sporting organisations and sponsors

Komo, A-Leagues

Joel Steel, Angela Colless, Jack Mesley 10:20 - 11:00 Marvel Stadium
4 What makes for a great digital sponsorship campaign

Asahi, Great Southern Bank, HCF, Repco

Scott Templeton, River Bradley, Alicia Lloyd, Gareth McCarthy, Mitch Wiley 11:05 - 11:45 Marvel Stadium
5 Revitalising arts sponsorships - our opportunity

Creative Partnerships, Australia Council, City of Melbourne, The Australian Ballet/p>

Matthew Morse, Gillian Mercer, Matthew Henry, Tom Fallaw 11:50 - 12:30 Marvel Stadium
6 Lunch ..... 12:30 - 1:30 Marvel Stadium
7 Understanding government and institutional sponsorships

WorkSafe Vic, Bond Uni, Deakin Uni, Vic Responsible Gambling Foundation

Sharin Milner, Danny Bowerin, Sarina Lowe, Liz Fisher, Beth Rider 1:30 - 2:10 Marvel Stadium
8 A successful sponsorship campaign takes more than just a great idea

Alinta, Nissan, Grill'd, NAB

Matt Oster, Adam Hodge, Brant Harvey, Alison Tyson, Alison Keller 2:15 - 2:55 Marvel Stadium
9 Sponsors, rights holders and agencies need to swear more by each other, not at each other

Workshop Session

Adrian Baillargeon 3:00 - 3:40 Marvel Stadium
10 Afternoon tea ..... 3:40 - 4:00 Marvel Stadium
11 The Power of Sponsorship

Medibank, Kia

Francis Coady, Melissa Gray, Michelle Mathews 4:05 - 4:45 Marvel Stadium
12 NFTs and the Metaverse

Meta, AFL, Cricket Aust, Tennis Aust

Greg Oakford, David Elliott, Joan Norton, Karren Rogers, Ridley Plummer 4:50 - 5:30 Marvel Stadium
13 Post event networking drinks and canapes ..... 5:30 - 7:30 Marvel Stadium