Manger, Love the Game - Victorian Responsible Gambling Foundation

Sharin Milner has extensive and diverse experience across sport, having spent the last decade designing, managing and evaluating health promotion and social change initiatives in sport for local and state governments.

She has a passion for using sport as a vehicle for social change, and working closely with partners to ensure mutual outcomes and reciprocal value is achieved.

Prior to working in government, Sharin spent 10 years as a professional athlete and was practically raised in local sporting clubs, and has held community engagement and sponsorship roles in sport, managed a professional players association, and operated a start-up.

She is currently completing a Masters in Social Impact through the University of NSW.



National Partnerships Manager, Alinta Energy

Ali Keller is the national partnerships manager at Alinta Energy, a fast-growing energy company with one million combined electricity and gas projects. Ali is spearheading Alinta Energy’s principal partnership with Cricket Australia – the company’s first-ever national sponsorship, and one of Australian sport’s largest deals.

Ali has extensive brand-side experience, having held senior sponsorship roles at Vodafone, Westpac and St George Banking Group prior to joining Alinta Energy. She has overseen the sponsorship programs of many of Australia’s largest brands, having also managed sponsorship portfolios for Qantas, HSBC and Ford as sponsorship account director at sponsorship agency Subnine.



Head of Partnerships, Promotions, Community & Local Marketing - Grill'd

Harvey is a partner marketing specialist with experience across the food, entertainment, retail and ecommerce industries.
In his current role as ‘Head of Partnerships, Promotions, Community & Local Marketing’ at Grill’d, Harvey leads a team across a number of areas, including partnerships and sponsorships.

Prior to this, Harvey has led partner marketing at Deliveroo Australia and spent nine years at The Walt Disney Company across a number of marketing and commercial roles.


Senior Manager Brand & Sponsorship - Nissan Australia

A dynamic, fast paced and results-orientated marketer, Alison has a deep passion for brand and the role it plays in our every day. Her 15+ years in the marketing, sponsorship and advertising industry has seen her direct across some of Australia’s most well-known and loved brands – including Telstra, Bupa, Nissan, McDonalds, Carlton & United Breweries, Target and many more.

Tyson’s career spans agency and client side as well as her own successful consultancy business. Tyson lives and breathes her craft, and with sponsorships & partnerships being front & centre right now, she holds the belief that any sponsorship is only as strong as its leverage strategy.

2018 saw Tyson venture in to the world of automotive, landing at Nissan Australia as Senior Manager – Brand & Sponsorship.

This role has Tyson overseeing the brand strategy & direction as well as Nissan Australia’s full sponsorship portfolio – encompassing both global and local properties.

Automotive is a complex, cluttered and diverse industry both in Australia and around the world, and one that she finds incredibly interesting to work within every day.

Previous post graduate qualifications in Business were just the start for Tyson, who is currently undertaking her Master in Business Administration (MBA) at the Australian Institute of Management Business School.

Weekends and any spare time see Tyson spending time with her husband and two young children doing just about anything outdoors – as well as catching up with her broader family.


Michelle Mathews

Senior Marketing Manager, Medibank



Manager Sponsorship and Grants - WorkSafe Victoria

Beth is the Manager - Sponsorships and Grants at WorkSafe Victoria.

She oversees all aspects of the organisation's Corporate Sponsorship, Community Sponsorship and Grants Programs.

Prior to WorkSafe Beth worked has worked in the Australian sports landscape for nearly 20 years including roles at the Australian Sports Commission (Sport Australia), the Australian National Preventive Health Agency, and the Australian Sports Anti-Doping Authority.

She has also worked rightsholder-side as the Commercial and Marketing Manager at Swimming Australia.



General Manager Development and Philanthropy - Bond University



Head Of Sponsorship - GPC Asia Pacific (Repco)



Senior Manager - Sponsorships

Alicia Lloyd is a brand, sponsorship and events specialist with twenty years' experience across the insurance, telecommunications and banking sectors. 

Alicia is currently Senior Manager, Sponsorships at Great Southern Bank, Australia's largest customer owned bank. She has been with the Bank for six years managing the Bank's major sponsorships of Carlton Football Club and Brisbane Heat. 

She is passionate about driving strong, measurable commercial outcomes for brands by being creative, innovative and digitally savvy. Alicia puts a strong emphasis on developing strong mutually beneficial relationships, both with right holders and agencies, to deliver best in class sponsorship outcomes. 

She has won numerous sponsorship industry awards for excellence in sponsorship effectiveness across partnerships with the Hawthorn Hawks, Sydney Sixers, Brisbane Heat and Western Force.

Alicia has held senior sponsorship roles previously at Bupa, Telstra, iiNet and CUA. 



Direcotr - True North Research

Chris is the Director of True North’s Sponsorship Evaluation Business.

Having worked in and with several corporate (AGL, Suncorp) and government organisations in insights, M&A, brand strategy and CX roles, Chris has the perfect career mix that helps him approach research projects with a corporate lens, working alongside decision-makers to make the data work for their business.



Sponsorships Manager - HCF Australia

With over 15 years working across all aspects of sponsorship and brand marketing for both sponsors, rights holders and agencies, Gareth has a 360 view on the sponsorship industry.

Gareth is a fervent advocate of the power and opportunity sponsorship can provide brands to reach, connect with and influence their target audiences by developing and executing the right strategic and integrated leverage plans.

Gareth is currently managing HCF, Australia’s largest not-for-profit health fund’s partnership portfolio following stints with Supercars, Cricket NSW & Sydney Sixers, News Corp, The Mania Group and more.


Senior Leader | Sport | Government | Commercial - City of Melbourne



Director Business and Strategic Partnerships Development - Australia Council



Group Head | Multi-Beverage Commercial Partnerships | Brand Extension - Asahi Beverages

With over a decade of management experience across sporting goods and FMCG, Scott is currently the Group Head of Commercial Partnerships at Asahi Beverages. With a broad swathe of his time spent across brand extensions, commodity licensing and product innovation, he is passionate about delivering best in class consumer experiences through meaningful partnerships across the CUB and Asahi Lifestyle Beverages Portfolios, but fair warning - not always via the most obvious nor orthodox means.

In his current role, Scott and his team are responsible for setting the strategic direction, and the day-to-day management of an incredible partnership portfolio, for some of the beverage industry’s best brands, including but not limited to, Victoria Bitter, Great Northern Brewing Co, Schweppes, Solo, Cool Ridge Water, Vodka Cruiser and Carlton Draught.


Head of Sponsorship - NAB

Matt has over 17 years’ experience in the financial services sector and currently holds the position of Head of Sponsorship at National Australia Bank. He is responsible for the development and management of the strategic direction for NAB’s sponsorship portfolio along with leading the team responsible for the execution of leverage plans for NAB’s key national sponsorships.

Matt is passionate about fostering both local and national sponsorships that create positive impact and lasting difference for our customers, our colleagues and local communities. Sponsorship is more than just a logo, it plays a critical role in our overall marketing mix helping our brand connect rationally and emotionally, ultimately creating preference and advocacy.

He holds a Masters of Human Resource Management; Bachelor of Business with a major in Management; and has recently completed the Mini MBA in Brand Management from Marketing Week.

DANNY BOWERIN - Manager - Partnerships and Commercialisation - Deakin Sport

Danny’s career began in the UK with six years as a management consultant for PA Consulting. He transitioned into the sport industry through a strategy consulting role at Octagon and prominent roles in Deloitte’s ground-breaking London 2012 Olympic and Paralympic Games marketing program.

Following his move to Australia with Deloitte ten years ago, Danny’s blend of consulting and marketing skills saw him take on advisory roles with Gemba and Nielsen Sports, where his clients included Sport Australia, Tennis Australia, Netball Australia and Athletics Australia, NAB, Mondelez International and Puma.

Client work at Golf Australia led to Danny being appointed as Golf Australia’s first marketing director, where he advanced gender equity – by leading the organisation into the Champions of Change Coalition and shaping ‘Vision 2025: The future of women and girls in golf’ – and played a key role in the development of Get Into Golf, which continues to drive participation to new levels in Australia.
Danny’s passion for driving positive health, social and community outcomes in sport has most recently found its home at Deakin University, a long-standing supporter of women in sport, one of the world’s best universities for sport education and home to the #1 sport science school in the world. At Deakin, Danny has oversight of the university’s portfolio of sport partnerships, which includes the Geelong Football Club, Netball Victoria and the Deakin Melbourne Boomers.

RIDLEY PLUMBER Tennis Australia Senior Manager Metaverse, NFT's, Web3 & Cryptocurrency - Cricket Australia

Ridley Plummer is the AO's Metaverse and NFT Project Manager, leading the AO Metaverse strategy and overseeing the development of the Metaverse and Web3 projects for Tennis Australia.

Spearheading the AO Metaverse launch and AO Artball NFT's, Ridley is passionate about NFT and blockchain technology and its potential to evolve industries beyond physical events and into the virtual world.

Ridley has been instrumental in progressing the AO's launch into the Metaverse and has been with Tennis Australia and the AO for four years. Prior to this, Ridley had worked across a range of worldwide sporting events including the NHL and NFL Superbowl, working with Budweiser and Bud Light to activate in-stadium connected tech-product integrations.

Ridley's expertise extends from project management and product design to marketing innovation and event management, however, Ridley's passion lies in creating truly immersive experiences through the Metaverse, NFTs and Web3 to build brand awareness, drive meaningful connections and excite consumers about the future potential of these technologies.



External Relations Senior Manager - The Australian Ballet



Author of Teams that Swear and Founder of The Sponsorship Lab for Brands

As an author, speaker, facilitator and accredited executive coach, Adrian helps leadership teams to shine in times of uncertainty. With 20+ years of corporate experience across Canada, Africa and Australia, Adrian is well versed in the challenges that come from working in complex, ever-changing situations. He has worked extensively in marketing and sponsorships, most recently as Bupa's Head of Health and Care Engagement.

Sponsors, rights holders and agencies need to swear more

Adrian also facilitates workshops, speaks at rightsholders' conferences and provides 1:1 coaching support across the trifecta of relationships of sponsorships to ensure that sponsorship, commercial and agency managers swear more by each other, not about each other.

Do organisations understand sponsorships?

Adrian realised very few people within his organisation understood the nuances of managing a sponsorship portfolio. As a result, the Sponsorship Lab for Brands was established, providing sponsorship managers with the opportunity to talk shop, and share learnings, opportunities, solutions and challenges that come from working with internal and external stakeholders.


DAVID ELLIOTT - Head of Commercial Operations & NFT - AFL



Head of Partnerships - Greenroom Digital

River Bradley is the Head of Partnerships at Greenroom Digital, working with Rights Holders and Sponsors to demonstrate the power of partnerships and the impact of digital activations.

River has extensive Rights Holder experience, working across the AFL, NRL, Cricket Australia, BBL & Supercars on their digital commercialisation strategies.


Events and partnerships manager - Kia Australia



Co-founder of NFT Fest Australia

Greg is the co-founder of NFT Fest Australia, a pre-eminent NFT event showcasing the best talent locally and globally. A former sports marketer and commercial manager, Greg is now working full-time in web3, running NFT Fest and Open Playground - a consultancy educating and advising brands, athletes and artists on the new world of NFTs.

A strong advocate for web3 education and experimentation, Greg has been a speaker at several local and international web3 events, including a recent engagement at the Australian Consulate General in New York.

Greg is also the host of a weekly NFT show and firmly entrenched in the cultural landscape of web3.

NFT Fest Australia 2022 will be hosted in Melbourne, 23-24 November.



Sponsorship and Partnership Specialist - The Androsia Connection

Sarina Lowe is a Sponsorship and Partnership Specialist and the founder of consulting agency The Androsia Connection.

With a passion for creating partnerships with purpose, Sarina has mastered the ability to help connect an organisation's partnership strategy with its business values and objectives. An experienced facilitator, Sarina guides her clients through the art of shifting sponsorships into partnerships that deliver return on investment, business value and strategic alignment.

Prior to starting her own business, Sarina spent the best part of a decade working in sponsorship, creative marketing, major events, digital strategy and customer experience. She has held Commercial Partnership Manager roles at both Carlton and Essendon Football Clubs, RMIT University and she recently worked with the Event Experience team at the 2022 Australian Formula 1 Grand Prix.

When she’s not promoting the power of purposeful partnerships, Sarina enjoys connecting with new people, especially as a mentor to women in business. And whenever there’s spare time in her week, you’ll find Sarina at a yoga or pilates studio just sipping distance from a soy cappuccino.



Founder and CEO , Komo

The Komo SaaS platform empowers marketers to maximise attention moments, by cutting through the noise, to drive measurable business growth. Komo’s technology allows marketers to easily create a digital destination filled with branded, interactive content, competitions, gamified experiences and rich media that can live anywhere! Proven templates can be built out in minutes with absolutely zero coding required.

Engage consumers in the stadium with big screen integrations, and live data feeds through LED and IPTV, across a live broadcast or through your digital and social channels. Increase your sponsor ROI with measurable results and help them drive sales with the Komo digital coupons or through our MasterCard integration.


FRANCIS COADY - Chief Marketing Officer, Havas Sports & Entertainment (HSE)

Francis Coady joined Havas in February 2016 as General Manager to launch Havas Sports & Entertainment (HSE). The division has built out a team of experts across data and consumer insights, strategy, sponsorship & partnership management, content, live activations and measurement. In just over two years HSE has won large scale client work with the likes of Bupa, LG, Moet & Chandon, Gillette (P&G), Mentos, NRMA, CGU, NSW Government and Red Bull. Havas Sports & Entertainment mantra is intelligent partnerships, straight talk! 


Coady secured his Master of Arts from UTS in 2002 and spent 13+ years as GM of The Coady Group, a boutique six-person agency in the management of music, film, sport and live activations. Having overseen the management of seminal Australian Rock Group Thirsty Merc, he negotiated the global signing to Warner Music, executed global touring campaigns to more than 750,000 people over 1,000 live shows, and facilitated the sale of in excess of 300,000 albums, securing four ARIA nominations and two Top 3 platinum albums along with major brand partnerships with the NRL, AFL and Channel Ten and Coca-Cola through the Holiday House give-away campaign. Francis secured rights deals, for his client Hi-5 (global children’s group), with Channel Ten, Nickelodeon and Live Nation, along with managing major brand partnerships and activations with brands such as Yakult, Apple, Vodafone, Telstra, St George Bank, Cartier and Macquarie Bank. For 13 years he was the executive producer for the high-end boutique event, the Bondi Short Film Festival managing all sponsorship partnerships with Nova, News Corp, Nokia, Stella Artois, Jamison’s and Showtime to name a few brands. For two years Francis was the GM of Merchantwise, a 28-person agency, where he managed brand partnerships for 20th Century Fox and the FFA (Football Federation of Australia), Optus and Paramount Pictures and ABC Kids commercial division. 



Executive Director, Strategy and Programs – Creative Partnerships

Bio here


Commercial Strategy for Sports | NFTs and Web3 - Cricket Australia

Dr Joan Norton is the Senior Commercial Strategy Manger at Cricket Australia. She has a passion for sport and innovation and how new technologies and business models can enhance the fan and participant experience while driving revenue for the organization.

With a strategy and research background, she helps sporting organizations build innovation pipelines and create new revenue streams, including web3 and the metaverse.

As part of the Cricket Australia media rights team, I lead the first foray into NFTs and the metaverse and also support the traditional broadcast deals in Australia and our global markets. Additionally, she serves as a mentor sportstech startups around the world.


ADAM HODGE - Head of Marketing Strategy - Gemba

Connecting fans and brands via passion has been my profession for more than two decades.

Working in sports and entertainment in Australia, Asia and Europe, I’ve been fortunate to experience brand, agency and media-owner sides of the industry. I’ve worked with some of the world’s biggest brands across Telco, FMCG, Consumer Electronics, Payments, Insurance, Motoring, and Beverages.

A naturally curious person, I question everything (often to the chagrin of my colleagues) and this instinct lead me into Strategy and Creative Planning. I love working on briefs that challenge conventional wisdom and get massive satisfaction from unlocking new insights that solve business problems.

When I’m not working, I’m a husband, proud father of two and working on a VERY average golf swing.

KARREN ROGERS - Sports Media Partnerships Lead - Facebook